Begin with a taste of the ocean, mix in the world’s most famous Rugby team followed by a few media gourmets and sprinkle with a dusting of Italia’s Next Top Models. Then serve in one of Milan’s top restaurants, topped off with a live television broadcast by Sky TV. Bellissimo!

Working closely with our New Zealand Trade and Investment client team and associate Italian agency, that’s just what we did when tasked to promote New Zealand’s food and beverage industry to the Italian market.

More than 50 journalists from Italy’s national newspapers, celebrity magazines and food and beverage trade media attended the event hosted by Miss Italy 2000 with huge amounts of coverage secured.

This was just one of a wide range of projects we delivered whilst representing NZTE for more than a decade across Europe, including the Rugby World Cup, launch of the Lord of the Rings trilogy and a significant Healthcare Whitepaper launch.