Hello!
I’m Joanne
A consultant with a passion for leveraging the latest AI tools to deliver cost effective and high quality solutions.
Leadership & Experience:
20+ Years Marketing/PR Agency Owner
Fellow, Chartered Institute of Marketing
Member, Institute of Place Marketing
Board Member, Eastbourne Neighbourhood Board
Expert & Facilitator, UK Government High Streets Task Force
European Beachheads Board Member, New Zealand Trade and Enterprise
Vice-Chair, East Sussex College Group Corporation Board
Board Advisor, Manor Royal BID
Marketing Advisor, Gatwick Diamond Initiative
Founder, EVEnet Women’s Enterprise CIC and South East Women In Business Ambassador Network
With over 25 years’ experience, including two decades running my own PR & Marketing agency, I now work independently with businesses, government teams and place-based partnerships.
My career began at the BBC and the global PR firm Hill & Knowlton, before I moved into agency and board leadership roles with economic development, tourism and enterprise specialisms.
Today, I blend strategic insight and writing skills with the latest AI tools to help clients connect with audiences and drive meaningful results.
I’ll bring a practical, creative approach to help you tell your story, build trust and make an impact where it matters most.
I believe in sustainable economic development that benefits people and places, but protects and conserves our planet. My love of the natural world inspires my work, and I take an inclusive approach so that voices from all backgrounds and experiences are heard.
Outside of work, I love travelling, gardening & anything to do with the natural world. I also enjoy the theatre and cinema, taking long walks and getting a breath of sea air.
What they’re saying…
“I've worked with Joanne as an advisor to New Zealand exporters in Europe and can hand-on-heart say I loved every minute.
Joanne has a wonderful ability to put the customer at ease, ask great questions, keep the conversation strategic, but also deliver value immediately by giving the client things to think about and implement right away.
She is also very creative and a lateral thinker, which is terrific when looking to solve a complex problem. Words can’t do justice to the difference she's made to so many New Zealand companies looking to enter and grow their business in Europe..”
— ZAK COLE, NEW ZEALAND TRADE & ENTERPRISE
Rooted in Values - Driven by Purpose
Everything I do is grounded in a set of values that reflect who I am & the kind of change I want to help create. Meaningful, responsible and built to serve both people and planet.
My work is:
Purpose-driven – motivated by more than profit; focused on real-world impact
Sustainable – not just a buzzword, but a guiding principle
Conscious & mindful – thoughtful, inclusive and environmentally aware
Responsible & ethical – grounded in accountability and integrity
Impactful & bold – designed to deliver results that matter to communities and organisations alike
Regenerative – focused on giving back and creating lasting value
Future-focused & green-forward – helping you stay relevant, embracing innovation while reducing your carbon footprint.
I’m all about showing you clear results
An independent expert can help you sharpen your strategy and unlock new opportunities - giving you a stronger edge and clearer path to results.