Hello!
I’m Joanne
I’m a communications strategist who helps destinations, public sector teams and purpose-led organisations communicate with clarity, creativity and conscience.
Leadership & Experience:
20+ Years Marketing/PR Agency Owner
Fellow, Chartered Institute of Marketing
Member, Institute of Place Marketing
Board Member, Eastbourne Neighbourhood Board
Expert & Facilitator, UK Government High Streets Task Force
European Beachheads Board Member, New Zealand Trade and Enterprise
Vice-Chair, East Sussex College Group Corporation Board
Board Advisor, Manor Royal BID
Marketing Advisor, Gatwick Diamond Initiative
Founder, EVEnet Women’s Enterprise CIC and South East Women In Business Ambassador Network
A Different Kind of Consultancy
My work blends 20+ years of traditional marketing experience with progressive, human-first AI tools, environmental values and a calm, grounding approach shaped by living by the sea.
Prowse began as a traditional agency. Today, it’s a more personal practice - one rooted in soulful insight, place-based sensitivity, environmental care and data-driven smart, efficient delivery.
I believe communication should feel meaningful and harmonious. It should help people understand, connect and feel uplifted - not overwhelmed. And it should support organisations to work more effectively, sustainably and affordably.
While I use AI every day to enrich research, sharpen insights and speed up execution, the heart of my work remains deeply human: listening, translating complexity with care, and creating communication that supports connection, understanding and confidence.
I’ll bring a practical, creative approach to help you tell your story, build trust and make an impact where it matters most.
Where experience meets progressive possibility
Over the last two decades, I’ve worked across destinations, high streets, local authorities, heritage organisations, arts projects and purpose-led businesses.
My background includes:
Place marketing & destination storytelling
Public sector communication & strategy
Regeneration, high street recovery & investment narratives
Community engagement & consultation
Arts, heritage & wellbeing projects
AI-accelerated research, content creation and communication planning
This blend allows me to bring both strategic clarity and creative sensitivity, balancing long-term vision with practical tools that deliver impact quickly.
Who I work with
I’m proud to collaborate with:
Local authorities & destination teams
Regeneration and economic development projects
Community and voluntary groups
Cultural, heritage and wellbeing organisations
Purpose-led SMEs and ethical brands
Teams exploring AI responsibly and creatively
Clients come to me for communication that is authentic, place-rooted, sustainable, thoughtful and beautifully clear.
If this resonates… let’s talk
What they’re saying…
“I've worked with Joanne as an advisor to New Zealand exporters in Europe and can hand-on-heart say I loved every minute.
Joanne has a wonderful ability to put the customer at ease, ask great questions, keep the conversation strategic, but also deliver value immediately by giving the client things to think about and implement right away.
She is also very creative and a lateral thinker, which is terrific when looking to solve a complex problem. Words can’t do justice to the difference she's made to so many New Zealand companies looking to enter and grow their business in Europe..”
— ZAK COLE, NEW ZEALAND TRADE & ENTERPRISE
Inspired by place.
Connected to community
Grounded in nature
Living and working by the coast continually shapes my perspective: the rhythm and energy of tides, open horizons and natural textures all influence how I design, write and collaborate. They remind me to create work that feels calm, expansive and intentional.
I bring that same energy into the projects I support - helping places and organisations express who they are with harmony and strength.
Everything I do is grounded in a set of values that reflect who I am and the kind of change I want to help create. My approach is guided by a few simple principles:
Soulful creativity — thoughtful, beautiful communication grounded in human connection.
Coastal calm & clarity — spacious thinking, clear expression and work that feels easy to engage with.
Planet-positive practice — caring for communities, cultures and the natural world in everything I deliver.
Progressive, human-first AI — tools that amplify creativity and accelerate delivery (never replacing the human thinking that makes work meaningful).
Smart efficiency — more value, delivered faster, without compromising quality or intention.
Soulful strategy for people, places and the planet
An independent expert can help you sharpen your strategy and unlock new opportunities - giving you a stronger edge and clearer path to results.