When the Province of Alberta, Canada needed to attract skilled migrants from Europe to relocate to Alberta due to a skills shortage, it turned to Prowse for help.  Focusing on occupations in the health, engineering, construction and hospitality sectors, Jo led a team who prepared a series of segmented marketing strategies and promotion plans including advertising, PR and consumer recruitment fairs. 

Prowse also provided turnkey exhibition and event management support for 14 two-day events held in Scotland, England and Ireland including stand design/ build, literature production and storage, advertising and PR.

As a result of our high profile activities, the Province secured a strong pipeline of potential migrants keen to move to Canada to plug its skills gaps. Our research work and engagement with professional skills bodies also increased understanding of the differences between UK and Canadian employment regulations for policy-makers and candidates.