Market Research

Rigorous research and market insight are at the heart of our communication programmes, enabling us to anticipate the issues facing clients and their customers. From identifying a gap in the market to effective campaign management, our activities are designed to enhance client’s competitiveness and achieve business objectives.

Following an initial consultation, we assess the appropriate methodology required to meet client objectives.

Our research services include:
• International Agent and Distributor searches
• Customer satisfaction surveys
• Competitor analysis
• Employee surveys
• Exit poll surveys
• Face-to-face interviews
• Focus groups
• Sector surveys
• Telephone surveys

Marketing Strategy

Successful companies are often marketing led with customer needs at the heart of their business operations. Prowse is able to create cohesive marketing strategies that bring together all elements of client operations considering internal and external issues. The proposed plan, whilst based on sound marketing and public relations theory, will provide a realistic and relevant blueprint for the future.