In response to growing demand for ecologically conscious funerals, Golden Leaves Funeral Plans turned to Prowse to launch the UK’s first Green Funeral Plan. Prowse & Co prepared a PR strategy which included media relations, promotions with affiliated marketing partners and a social media campaign to capture opportunities created by the expanding ‘Silver Surfer’ market.

The nature of the product and target audience demanded a sensitive PR campaign with an appropriate tone and respectful approach.  Our activities included:

• Development of a new product website
• ‘Life and Death' survey among 1,100 adults aged 50+ across the UK
• Syndicated Radio day resulting in more than 150 radio broadcasts across BBC and commercial stations
• Set up of social media channels including Facebook and Twitter sites
• Media relations
• Blog writing