The changing world – economically, socially and environmentally – is creating a new climate for business. With unprecedented access to information, clients are becoming increasingly educated. Together, these factors are focusing minds on the effects of climate change and government legislation to change patterns of demand.

As a result, businesses are being forced to change how they operate and to re-evaluate and build ethically-focused reputations. Complacency around ‘clean green' image often leads to a tendency to both misunderstand the breadth of issues upon which sustainability impacts (not just an ‘environment’ thing) and to underestimate the depth and speed of sustainability trends.

Prowse works with clients to help them address specific reputation and issues management challenges around sustainability in areas such as:

• Carbon Footprints: emissions and capture
• Ethical: animal welfare / fair trade
• Organics: the rise of natural products
• Recycling / environmental impact: waste / packaging / energy conservation
• Supply chains