Hosting a sporting or cultural event can be the making of a location. However, not only are such events positive for the profile of a city, they are also good for the economy.

Prowse is experienced in working with cities and regions to maximise the promotional opportunities and legacies associated with major events, whether it be in relation to migration, tourism, trade or investment.

Even in a global downturn, major sporting and cultural events deliver huge crowds and strong gate receipts for event owners.