Detection of a potential crisis is vital to dealing with it quickly, before it can impact upon the business and stimulate media interest.

If not handled well, a crisis will create negative feelings among employees and cast doubt about the company’s credibility, thus damaging its reputation with stakeholders.

Operational response is essential as it can save lives, property and other assets. Effective communication is essential, as it can save the business.

Prowse offers a comprehensive service to help minimise the impact of a crisis, including:-

• An audit to define the necessary actions for each type of crisis situation
• Guidance on internal and external communication requirements and document templates
• Identification of the corporate information required for a Crisis Manual
• Preparation of relevant checklists and materials that will be utilised in crisis situations
• A Crisis Response Plan that can become an integral part of your organisation’s overall business continuity planning.